As a key player in sports broadcasting, this collaboration is set to strengthen the Varsity Cup brand and broaden the competition’s reach to a diverse audience. This media partnership is a crucial addition as the Varsity Cup prepares for its inaugural edition.

Debbie Larry-Izamoje, COO of Brilla Media, expressed her excitement about the partnership, stating, “There is no sports media brand in Nigeria with our unique niche that can push Varsity Cup to the attention of sport fanatics like Brilla FM. We’re thrilled to be part of this journey.”

Olamide Adeyemo, CEO of Varsity Cup Nigeria, shared similar sentiments, saying, “Partnering with Brilla FM is essential to the success of this competition. It is a vital piece of the puzzle as we aim to promote inclusivity and growth in collegiate football across Nigeria.”

This collaboration marks a significant milestone for Varsity Cup as it aligns with its mission to create a sustainable platform for Nigeria’s best student-athletes to shine. The competition is dedicated to supporting these athletes in their pursuit of excellence, providing opportunities for the next generation of football stars to emerge.

This announcement follows the groundbreaking partnership between Varsity Cup and the Nigerian University Games Association (NUGA). Together, these collaborations signal a new era for Nigerian collegiate sports, with the Varsity Cup offering an unmatched platform for student-athletes to “Dream, Play, and Win Big” in football.

Varsity Cup 2024 will officially kick off on October 15th, 2024, and continue through November 13, 2024. Over the course of the competition, 26 exciting matches will be played among participating teams, with the stakes high as the two lowest-ranked teams face relegation. The host universities are prepared to welcome teams from across the nation, ensuring an unforgettable experience for athletes and spectators alike.

As Nigeria’s first university football competition, Varsity Cup is set to redefine the landscape of collegiate sports. Featuring both male and female teams, Varsity Cup offers young athletes a national platform to showcase their skills, nurture their dreams, and elevate their ambitions. In partnership with NUGA, Varsity Cup is positioned to become the premier collegiate football competition in Nigeria, driving excellence and opportunity across the university sports scene.